Welcome to my portfolio!
Recent Projects Showcase
Included here are a few samples of different project types I have worked on. If you don’t see what you’re looking for, please feel free to reach out via the contact form and I’ll be happy to share additional examples relevant to your needs.
website copywriter Project
Website Optimization for SEO
Client Background
Reed Counseling Specialists, PLLC are licensed clinical therapists providing online mental health and relationship counseling services to individuals and couples in multiple states across the US where they are licensed.
Project Goal
The goal of the project was to optimize their eight-page website for SEO to increase organic traffic, reach the target audiences of specific locations, highlight services and providers, and decrease bounce rates.
Solution Summary
SEO best practices and content optimization strategies were employed resulting in a website that is user-friendly, easy to navigate, engaging, informative, highlights the experience and expertise of the therapists, and is optimized for both web and mobile browsing.
spec Project
E-Newsletter for B2B SaaS Company
Client Background
Legato Medical Systems was a B2B SaaS company specializing in GERD diagnosis and treatment in the hospital setting. Their proprietary software program was used in Heartburn Treatment Centers set-up by Legato in contracted hospitals across the US.
Project Goal
To facilitate regular and consistent communication between Legato and the Nurse Navigators heading the Heartburn Treatment Centers who used the software daily.
Solution Summary
A monthly email newsletter was created to keep the Nurse Navigators updated on new GERD medical information, share training opportunities and marketing initiatives, and keep them updated on the latest Legato news.
While I did, as an employee, design and write the newsletter, I do not have permission to share the original documents. This is a spec piece based on the original work I did. Names and places are fictional.
Spec Project
Marketing Campaign Highlights
This is a spec email created to send to Macy’s department store customers announcing the fall sweater sale.
Spec Project
Landing Page for Lead Generation
This is a spec website landing page for DoorDash announcing their premium services with the purpose of capturing the email contact information of interested consumers for lead generation.